February 13, 2020

Wonky fruit and veg

A cheaper and more sustainable way to buy your fruits and greens!


A cheaper and more sustainable way to buy your fruits and greens.

What are wonky fruit and vegetables?

Farmer’s produce that aren’t deemed fit for supermarket shelves that are usually thrown away. 


This isn’t because they taste any different, this is because they don’t conform to their usual aesthetics.

Where do they go?

Despite no taste defaults, wonky products are often thrown away to landfill to rot! This leads to a waste in energy and other resources as the products are produced alongside other regular fruit and veg.

How has society allowed this?

The demand for perfection in products found in your local supermarkets is at an all time high. This creates the idea that discolouration or disfiguration reflects its quality or taste.

Did you know?

  • 1.9 million tonnes of food is wasted by the food industry every year in the UK.
  • In 2013, ‘ugly veg’ accounted for up to 40% of fruit and vegetable waste.
  • Up to 40% of a crop of vegetables can go to waste because of the aesthetic. 

How can we allow such vast quantities of edible, fresh produce to be rejected? 

Supermarkets and consumers must be committed to supporting our farmers and that means buying the entirety of their crops. 

What is being done to improve this?

Thankfully, certain supermarket chains have aimed to reduce this. A great example of this is Lidl, who sell 5kg boxes of wonky fruit and vegetables that are ‘too good to waste’ for the price of only £1.50! Jamie Oliver has thrown his support behind the encouragement of selling and consuming disfigured produce. He has actively campaigned in an attempt to reduce our nation’s food wastage.

However, we as consumers must become more aware of this issue and support these methods. Wonky fruit and veg is sold more frequently than you think, so don’t forget to check for them the next time you do your grocery shopping.

What are we doing to prevent wastage?

Here at La Belle Assiette, our chefs pride themselves in using all types of locally sourced produce to support local farmers and shops. This is our way of helping out sustainably and giving back to the local economy. 

Some parting advice to all you shoppers…. WASTE NOT, WANT NOT!


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