La Belle Assiette announces today that Elior Group, a multinational commercial catering and foodservice company, has acquired a minority stake in the company. This partnership will enable us to accelerate growth in the corporate catering market. This new agreement marks a new step for La Belle Assiette and our ambition to become the best online marketplace for catering services.
We are thrilled with this news and can’t wait for what is next !
Technology has seen many traditional markets disrupted through the creation of online platforms. Uber has revolutionised transport, AirBnB has done the same for rental accommodation and many others are making their mark. The catering industry is currently going through this shift. Through a network of 700+ carefully selected independent caterers, we now offers online booking of catering services and hope to bring the same value to the catering industry as these other success sorties have in their respective markets.
We started off enabling individuals to book their catering needs online, focussing on the private chef service. This is still our focus in the UK. However, since the launch of our “La Belle Assiette for Business” product, currently available in France and Germany, we have also rapidly entered the Corporate Catering market. This product offers companies the tools to shift their entire catering purchasing online, with centralised access to all the best local caterers. Partnering with Elior will enable us to improve this product and become experts in Corporate Catering.
Here’s a word about this deal from Stephen, our CEO: “The relationships between startups and large corporations are now essential to the vitality of tech ecosystems. The agreement that we have announced today with Elior is great news for the future growth of La Belle Assiette, especially thanks to their incredible expertise in B2B catering services which we will tap into. It will provide a strong acceleration of our Corporate activities and our “La Belle Assiette for Business” tool.”
Welcome to the La Belle Assiette family Elior !